Needless to say, I learned a LOT about display and how to manage a free-standing booth that I built by myself with crossed fingers it would stand over a weekend. It did.
Equipment for showing art is expensive. There's a reason people buy it, though: it looks professional. While I'm not a fan of the carpet covered panels you see at every art show, I do understand that they're easy for the artist and provide a visual cue to art fair patrons... "This is ART".
With a limited budget, pages and pages and pages of sketches, many trials and errors, an old drill, hammer, hacksaw, and screw drivers, I built my field of dreams.
Inexpensive wood can look pretty good when stained. I built simple panels that would hook together to equal 10 ft per side, stained them and that was my base. I also took an old screen I've had hanging around since 1990, ripped off the faded fabric, sanded the wood, stained it, and stretched canvas on the back panels to create a storage area in my booth that can also work as part of the wall.
I had to set it up in my backyard (much to my neighbors' curiosity), and even used clamp lights on the last night to work into the dark hours.
(the upper panels were made from large stretcher bars an artist friend donated to the cause, and canvas, painter's drop cloths stretched across and stapled tight. I hinged 2 panels together so each side had 2 hinged sets)
I spent hours studying artist displays online, looking closely at how the professional set ups work, and doing my best to replicate the clean look within my budget.
Art fairs and those who like to give advice about them, are very interesting. First, you have to present your work seriously so that those looking at it understand that it IS serious. This is not a hobby. Second, you have to take all the advice, sift through it to find what works, and then experiment for yourself.
An example of this is what type rug to use (or no rug at all). My friends laugh at me for being so crazy about details, but it's the details that many get wrong and then look like they don't know what they're doing. On my limited budget, I didn't have the money to buy the nice, plain, outdoor rugs that would have streamlined the booth. What I did have were two 5x7 oriental type rugs that sorta matched. Hmm... grass and dirt for the floor or two rugs giving the booth a "furnished" look? I went with rugs.
If you're wondering why I'm getting crazy over rugs, it's because most professional art fair setter-uppers are against having rugs with pattern. It's because it can visually draw the eye away from the art work. I get that. What I tried to do, to compensate for that was to use light and light colors to draw the eye upward.
Here's my booth before any photography is put on the walls:
For those reading this who have no clue about art shows and how to set up for them, you will look at this and think, "great job!"-- and I agree, ha!! I mean, with the money I had, the skills I had (and learned), and for a first time out, I think I accomplished a nice booth look. For those who are pros, well... I know... the trunk is something I had hidden but then got tired of having everything crammed away. The table was for a display that I took down and is serving as storage and a "check out" area... I know tables with table cloths (and a red one at that-- again, I had to "shop at home") are usually a no-no, and yeah, the two rugs.
BUT, I feel like I did one thing right: I didn't over-display images. Booths that are jammed with work are going to make most people feel anxious and overwhelmed. While I struggled with what images to show and what to have in the bins, I understand this intense desire to put it ALL out. I don't think it's wise.
Here's another angle:
Since this is a blog about Holga photography and my work with the medium, let me get to the part of this blog entry that I really wanted to write about:
Whatcha gonna do when you can't get film anymore?
Do you know how many times I hear that? Do you know how annoying it is to know the person isn't trying to rain on my parade, but is doing so anyway? What's worse is meeting those who like to tell me the "facts"... meaning, they heard a snippet or read a blurb on the internet and now they are all-knowing and want to tell me that the art form I love so dearly is about to crash and burn and take me with it.
NO. Kodak is NOT ending their production of film. They don't sell cameras anymore. Big whup. I have my cameras.
If Kodak no longer makes film, many other places do. I will adapt.
Unless film disappears from planet Earth next Tuesday, I'm not going to spend my mental energy flipping out about the Apocalypse of my art career. I've endured change before and I'll do it again. I'm very resilient.
One of my friends, a fine art photographer who gives me a lot of advice, suggested I look into the Diana camera lenses adapted for digital cameras. This seems like the perfect solution, but it wasn't sitting well for me and I had to think about why. I knew the answer but had never formed it into words.
The quirky look of what is produced from a plastic lens camera is unusual and distinct. I get that many shoot with certain equipment to achieve a look, and I am among them. The problem arises with HOW I shoot and how a digital version of "the look" is not going to cut it.
I shoot with a Holga because it's a visceral way of capturing images. I feel that what I'm seeing in front of me is going to be a great photo. It's hard to explain, but I'll try. I used to shoot with a film, SLR, 35mm camera and would always compose in the lens (meaning, I never went into the darkroom and cropped... cropping is a dirty word in my world). This need to compose so perfectly, watching the edges of my frame so carefully, was a certain style of photography. I enjoyed it, but it's different than what I do with my plastic camera.
With the Holga, there is no through-the-lens view finder. There's a crummy little plastic square on the top, left of the camera that is supposed to guide the shooter, but offers no real exactness. Of course, I've learned to see through this and interpret approximately what will be on the negative, but I can't scan the edges of my view to make sure everything I want and don't want are going to be in the image. This camera is not for carefully composed images, it's for recording a feel.
The fact that I'm limited technically with this camera is exactly what makes it so freeing. I simply "know" when something is good. My eyes are my light meter. I know approximately how far back to stand from a subject to use the "portrait" setting and when I need to put it on "mountain". I like it when something is in sharp focus, but if it's not, then it's not the end of the world (as it was when shooting 35mm).
Like a good memory, the edges are blurred. The feeling is captured, not the perfectly composed photograph.
And so, with a digital camera, Diana lens attached, I lose the looseness of shooting - the very action that produces the real look of my images. It really isn't about the vignetting or soft focus. With a digital camera modified to shoot with a plastic lens, I'd simply be using a different medium that supposedly offers the same effect. But that's just it: it is a different medium. Not the same. It's hard to understand when you're on the outside looking in at the finished image. Seemingly it's the look that I'm after, but that's not the full story. The process is 80% of it. Going digital means the process is lost, and though the physical look may be somewhat achieved, the feeling behind the image would not.
If anyone is reading this, I have to stop and laugh... really? You've hung on this far? This blog entry is for my own scrapbook of sorts. I can go back to it next year and see what all the fuss was about.
Of note:
There's a guy working on a digital Holga, and here's where my interest is piqued a little:
http://www.saikatbiswas.com/web/Projects/Holga_D.htm
Of course, this still loses the beauty of how images on film can show the edges of "Tmax 400" or "Kodak" or the number of the frame... something I love about printing full frame, but other than that, he's getting a lot right.
He doesn't have a through-the-lens viewfinder and what you shoot is only made available when you go back to the computer and look at the images. It's free-shooting like a film Holga. (I do wish he'd add that fuzzy little window, though, I like it!).
Now if he can just make it happen! This is a design of his imagination.
And so I keep dreaming... and enjoying that film is still around.
















